"Life is too short for one groove." Driven by this philosophy, guitarist, songwriter, and industry veteran Frets (Richard) is channeling a 50-year musical legacy into a new studio project with a pure philanthropic heart.

After turning heads in Jason Momoa’s docuseries On the Roam—where Jason purchased Frets' iconic 1960 Les Paul Sunburst for $300,000, allowing Frets and his wife to donate the entire sum to Homes For Our Troops—the former 1990s Gibson Guitar Director of Marketing is scaling his impact. 100% of all music profits are directed entirely to carefully audited, low-overhead charities doing vital work on the ground. The funding spans dedicated veteran support, global humanitarian aid, animal rescue operations, and critical medical research.

Blending raw blues, jump blues, and infectious grooves, the project delivers a catalog of full vocal tracks, pure instrumentals, and specialized holiday arrangements—creating an uplifting escape designed to empower listeners to pay it forward.